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International marketing strategy : selected readings /

International marketing strategy : selected readings / edited by H. B. Thorelli. - Harmondsworth, Eng : Penguin Books, c1973 - 380 p. ; 20 cm. - Penguin education Penguin modern management readings .

Includes bibliographies and Index

Subjects--Topical Terms:
Export marketing.
Marketing.

Dewey Class. No.: 658.8008 / INT 1973

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