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Readings in marketing /

Walters, Sherwood George.

Readings in marketing / S. George Walters, Max D. Snider and Morris L. Sweet. - Cincinnati : South-Western Pub. Co., c1962. - xi,832 p. : ill. ; 24 cm.

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8082 / WAR 1962

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