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Theory in marketing : second series /

Theory in marketing : second series / edited by Reavis Cox, Wroe Alderson [and] Stanley J. Shapiro. Prepared under the sponsorship of the American Marketing Association. - Homewood, Ill. : R.D. Irwin, c1964 [ Reprinted 1970]. - xiv, 414 p. : ill. ; 24 cm.

Includes index.

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / THE 1970

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