Case studies in marketing /
Giles, G. B.
Case studies in marketing / G. B. Giles. - London : Macdonald & Evans, c1967. - xvi, 248 p. : ill., (forms), 16 plates, maps, tables, diagrs. ; 22 cm.
Bibliography: p. [243]-244. and index.
Marketing--Case studies.
658.8 / GIC 1967
Case studies in marketing / G. B. Giles. - London : Macdonald & Evans, c1967. - xvi, 248 p. : ill., (forms), 16 plates, maps, tables, diagrs. ; 22 cm.
Bibliography: p. [243]-244. and index.
Marketing--Case studies.
658.8 / GIC 1967