Successful television and radio advertising /
Seehafer, E. F. 1921-1996.
Successful television and radio advertising / Gene F. Seehafer and Jack W. Laemmar. - New York : McGraw-Hill, 1959. - xiii, 648 p. : ill . ; 24 cm.
Includes index.
Radio advertising.
Television advertising.
659.14 / SES 1959
Successful television and radio advertising / Gene F. Seehafer and Jack W. Laemmar. - New York : McGraw-Hill, 1959. - xiii, 648 p. : ill . ; 24 cm.
Includes index.
Radio advertising.
Television advertising.
659.14 / SES 1959