The marketing communications process /
DeLozier, M. Wayne.
The marketing communications process / M. Wayne DeLozier. - International student ed. - New York : McGraw-Hill, c1976. - xii, 324 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0070163022
Communication in marketing.
658.8 / DEM 1976
The marketing communications process / M. Wayne DeLozier. - International student ed. - New York : McGraw-Hill, c1976. - xii, 324 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0070163022
Communication in marketing.
658.8 / DEM 1976