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Introduction to modern marketing : An applied approach

Elling, Karl A.

Introduction to modern marketing : An applied approach Karl A. Elling. - New York : Macmillan, 1969. - xiv, 431 p. : illus. ; 24 cm.

Bibliographical footnotes and index.

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / ELI 1969

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