Analytical methods for marketing management /
Fitzroy, Peter T.
Analytical methods for marketing management / Peter T. FitzRoy. - London ; New York : McGraw-Hill, c1976. - viii, 336 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0070840644 :
Marketing--Management.
Decision making.
658.8 / FIA 1976
Analytical methods for marketing management / Peter T. FitzRoy. - London ; New York : McGraw-Hill, c1976. - viii, 336 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0070840644 :
Marketing--Management.
Decision making.
658.8 / FIA 1976