The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business /
Burnett, Ken, 1930-
The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business / Ken Burnett. - 1st Indian Reprint ed. - Delhi : Addison Wesley Longman (Singapore) Pte. Ltd, 2001. - xix, 401 p. : ill., 1 port. ; 24 cm.
Includes index.
8178084406
Customer relations--Management.
Relationship marketing.
658.812 / BUH 2001
The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business / Ken Burnett. - 1st Indian Reprint ed. - Delhi : Addison Wesley Longman (Singapore) Pte. Ltd, 2001. - xix, 401 p. : ill., 1 port. ; 24 cm.
Includes index.
8178084406
Customer relations--Management.
Relationship marketing.
658.812 / BUH 2001