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Strategy in advertising ; matching media and messages to markets and motivations /

Bogart, Leo.

Strategy in advertising ; matching media and messages to markets and motivations / Leo Bogart - Lincolnwood, Ill : NTC Business Books, 1965. - ix, 336 p. : ill. ; 21 cm.

ISBN: 0844230146

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.13 / BOS 1967

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