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Advertising at the point of purchase /

Advertising at the point of purchase / Edited and compiled with the cooperation of the Point-of-Purchase Advertising Institute. - New York : McGraw-Hill, 1957. - 240 p. : illus. ; 24cm.

Includes index.

Subjects--Topical Terms:
Advertising, Point-of-sale

Dewey Class. No.: 659.1 / ASA 1957

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