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Consumer response to advertising and attitude towards products /

Hasan, Syed Rashidul.

Consumer response to advertising and attitude towards products / Syed Rashidul Hasan. - Dacca : Bureau of Business Research, University of Dacca, 1979. - ii, 65 p. ; 23 cm. - Research monograph series ; no. 6 . - 6. BBR research monograph series ; .

Subjects--Topical Terms:
Advertising--Bangladesh.

Dewey Class. No.: 659.113 / HAC 1979

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