International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John M. Hess. - 4th ed. - Homewood ; Ill. : R. D. Irwin, c1979. - xv, 734 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256021538
Export marketing.
International business enterprises.
658.848 / CAI 1979
International marketing / Philip R. Cateora, John M. Hess. - 4th ed. - Homewood ; Ill. : R. D. Irwin, c1979. - xv, 734 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256021538
Export marketing.
International business enterprises.
658.848 / CAI 1979