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Quantitative analysis for marketing management /

King, William Richard, 1938-

Quantitative analysis for marketing management / by William R. King. - New York : McGraw-Hill, c1967 - xviii, 574 p. : illus. ; 23 cm.

Includes bibliographical reference and index.

Subjects--Topical Terms:
Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision making--Mathematical models.

Dewey Class. No.: 658.800182 / KIQ 1967

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