Strategic marketing plan master guide /
Stevens, Robert E., 1942-
Strategic marketing plan master guide / Robert E. Stevens. - Englewood Cliffs, N.J. : Prentice-Hall, c1982. - x, 209 p. : ill. ; 24 cm.
"A Spectrum book." Includes index.
Bibliography: p. 181-187.
0138512124
Marketing.
658.8 / STS 1982
Strategic marketing plan master guide / Robert E. Stevens. - Englewood Cliffs, N.J. : Prentice-Hall, c1982. - x, 209 p. : ill. ; 24 cm.
"A Spectrum book." Includes index.
Bibliography: p. 181-187.
0138512124
Marketing.
658.8 / STS 1982