Research for marketing decisions /
Green, Paul E.
Research for marketing decisions / Paul E. Green, Donald S. Tull. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1975. - xiv, 786 p. : ill. ; 24 cm. - Prentice-Hall international series in management .
Includes bibliographical references and index.
0137742088
Marketing research.
658.83 / GRR
Research for marketing decisions / Paul E. Green, Donald S. Tull. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1975. - xiv, 786 p. : ill. ; 24 cm. - Prentice-Hall international series in management .
Includes bibliographical references and index.
0137742088
Marketing research.
658.83 / GRR