Quantitative techniques in marketing analysis: text and readings /
Frank, Ronald Edward, 1933-
Quantitative techniques in marketing analysis: text and readings / Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy. - Homewood, Ill. : R. D. Irwin, 1962 [reprinted 1967] - 556 p. : illus. ; 24 cm. - Irwin series in quantitative analysis for business . - Irwin series in quantitative analysis for business. .
Includes bibliography and index.
Marketing research.
658.83 / FRQ
Quantitative techniques in marketing analysis: text and readings / Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy. - Homewood, Ill. : R. D. Irwin, 1962 [reprinted 1967] - 556 p. : illus. ; 24 cm. - Irwin series in quantitative analysis for business . - Irwin series in quantitative analysis for business. .
Includes bibliography and index.
Marketing research.
658.83 / FRQ