Handbook of marketing research /
Ferber, Robert, 1922-
Handbook of marketing research / Robert Ferber, editor-in-chief. - New York : McGraw-Hill, 1974. - 1 v. (various pagings) : illus. ; 23 cm.
Includes bibliographies and index.
0070204624
Marketing research--Handbooks, manuals, etc.
658.83 / FEH
Handbook of marketing research / Robert Ferber, editor-in-chief. - New York : McGraw-Hill, 1974. - 1 v. (various pagings) : illus. ; 23 cm.
Includes bibliographies and index.
0070204624
Marketing research--Handbooks, manuals, etc.
658.83 / FEH