Innovation in marketing, new perspectives for profit and growth /
Levitt, Theodore, 1925-2006.
Innovation in marketing, new perspectives for profit and growth / - New York : McGraw-Hill, 1962. - 253 p. ; 21 cm. - McGraw-Hill series in marketing and advertising .
Includes index.
Marketing.
658.8 / LEI
Innovation in marketing, new perspectives for profit and growth / - New York : McGraw-Hill, 1962. - 253 p. ; 21 cm. - McGraw-Hill series in marketing and advertising .
Includes index.
Marketing.
658.8 / LEI