Marketing research : an applied approach /
Kinnear, Thomas C., 1943-
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 2nd ed. International Student Edition - london : McGraw-Hill, c1983 [reprinted 1985] - xviii, 698 p. : ill. ; 25 cm.
Includes bibliographies and indexes.
007034745X :
Marketing research.
Marketing--Management.
658.83 / KIM 1983
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 2nd ed. International Student Edition - london : McGraw-Hill, c1983 [reprinted 1985] - xviii, 698 p. : ill. ; 25 cm.
Includes bibliographies and indexes.
007034745X :
Marketing research.
Marketing--Management.
658.83 / KIM 1983