Marketing research /
Luck, David Johnston.
Marketing research / David J. Luck, Ronald S. Rubin. - 7th ed. - Englewood Cliffs, NJ : Prentice-Hall, c1987. [Reprinted 2008] - xvii, 683 p. : ill. ; 25 cm.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
9788120304840
Marketing research.
658.83 / LUM 2008
Marketing research / David J. Luck, Ronald S. Rubin. - 7th ed. - Englewood Cliffs, NJ : Prentice-Hall, c1987. [Reprinted 2008] - xvii, 683 p. : ill. ; 25 cm.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
9788120304840
Marketing research.
658.83 / LUM 2008