Perspectives in consumer behavior
Kassarjian, Harold H.
Perspectives in consumer behavior Harold H. Kassarjian and Thomas S. Robertson. - Rev. ed. - Glenview, Ill. : Scott, Foresman, 1973. - xix, 604 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0673078361
Consumer behavior.
Motivation research (Marketing)
658.8342 / KAP 1973
Perspectives in consumer behavior Harold H. Kassarjian and Thomas S. Robertson. - Rev. ed. - Glenview, Ill. : Scott, Foresman, 1973. - xix, 604 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0673078361
Consumer behavior.
Motivation research (Marketing)
658.8342 / KAP 1973