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Handbook of modern marketing /

Handbook of modern marketing / Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. - New York : McGraw-Hill, c1970. - various pagings : ill. ; 24 cm.

Includes bibliographies & Index.

ISBN: 0070088381

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / HAN 1970

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