Management in marketing channels /
Management in marketing channels /
Donald J. Bowersox ... [et al.].
- New York : McGraw-Hill, c1980.
- viii, 390 p. : ill. ; 24 cm.
- McGraw-Hill series in marketing .
Includes Bibliography: p. 369-383 and index.
0070067406
Marketing channels--Management.
Marketing--Management.
Marketing--Management--Case studies.
658.87 / MAN 1980
Includes Bibliography: p. 369-383 and index.
0070067406
Marketing channels--Management.
Marketing--Management.
Marketing--Management--Case studies.
658.87 / MAN 1980