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Marketing management : foundations and practices /

Lazer, William.

Marketing management : foundations and practices / William Lazer, James D. Culley. - Boston : Houghton Mifflin Co., c1983. - xxiv, 869 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0395327164

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / LAM 1983

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