Buyer behavior : a decision-making approach /
Horton, Raymond L.
Buyer behavior : a decision-making approach / Raymond L. Horton. - Columbus, Ohio : C.E. Merrill Pub. Co., c1984. - x, 517 p. : ill. ; 27 cm.
Includes Bibliography: p. 475-508 and index.
0675201055
Consumer behavior.
658.8342 / HOB
Buyer behavior : a decision-making approach / Raymond L. Horton. - Columbus, Ohio : C.E. Merrill Pub. Co., c1984. - x, 517 p. : ill. ; 27 cm.
Includes Bibliography: p. 475-508 and index.
0675201055
Consumer behavior.
658.8342 / HOB