Marketing ; concepts and applications /
Schewe, Charles D. 1942-
Marketing ; concepts and applications / Charles D. Schewe. - New York : McGraw-Hill, c1980. - xv, 665 p. : ill. ; 24 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographies and index.
007055272X
Marketing.
Marketing--Problems, exercises, etc.
658.8 / SCM 1980
Marketing ; concepts and applications / Charles D. Schewe. - New York : McGraw-Hill, c1980. - xv, 665 p. : ill. ; 24 cm. - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographies and index.
007055272X
Marketing.
Marketing--Problems, exercises, etc.
658.8 / SCM 1980