Consumer behavior /
Bennett, Peter D.
Consumer behavior / by Peter D. Bennett and Harold H. Kassarjian. - [Englewood Cliffs, N.J. : Prentice-Hall, 1972 - x, 134 p. : illus. ; 23 cm. - Prentice-Hall foundations of marketing series .
Includes bibliographical references.
0876921721
Consumer behavior.
Consumption (Economics)
658.8342 / BEC 1972
Consumer behavior / by Peter D. Bennett and Harold H. Kassarjian. - [Englewood Cliffs, N.J. : Prentice-Hall, 1972 - x, 134 p. : illus. ; 23 cm. - Prentice-Hall foundations of marketing series .
Includes bibliographical references.
0876921721
Consumer behavior.
Consumption (Economics)
658.8342 / BEC 1972