Modern marketing management : an integrated approach /
Mauser, Ferdinand F., 1914-
Modern marketing management : an integrated approach / Ferdinand F. Mauser - New York : McGraw-Hill, c1961. - xiii, 502 p. : ill. ; 24 cm.
Includes index.
Marketing.
658.8 / MAM 1961
Modern marketing management : an integrated approach / Ferdinand F. Mauser - New York : McGraw-Hill, c1961. - xiii, 502 p. : ill. ; 24 cm.
Includes index.
Marketing.
658.8 / MAM 1961