Marketing models and econometric research /
Parsons, Leonard J.
Marketing models and econometric research / Leonard J. Parsons, Randall L. Schultz. - New York : North-Holland Pub Co., c1976. - xiii, 300 p. : ill. ; 24 cm.
Includes Bibliography: p. 273-293 and index.
0720486017
Marketing--Mathematical models.
Marketing research--Mathematical models.
658.80072 / PAM
Marketing models and econometric research / Leonard J. Parsons, Randall L. Schultz. - New York : North-Holland Pub Co., c1976. - xiii, 300 p. : ill. ; 24 cm.
Includes Bibliography: p. 273-293 and index.
0720486017
Marketing--Mathematical models.
Marketing research--Mathematical models.
658.80072 / PAM