Marketing fundamentals for responsive management /
Hartley, Robert F., 1927-
Marketing fundamentals for responsive management / Robert F. Hartley. - New York : Dun-Donnelley Pub. Corp., c1976. - xiv, 585 p. : ill. ; 24 cm. - The Dun-Donnelley Publishing Corporation's series in marketing .
Edition for 1972 published under title: Marketing: management and social change.
Includes bibliographical references and indexes.
0912212055
Marketing.
Marketing--Management.
Marketing--Social aspects.
658.8 / HAM 1976
Marketing fundamentals for responsive management / Robert F. Hartley. - New York : Dun-Donnelley Pub. Corp., c1976. - xiv, 585 p. : ill. ; 24 cm. - The Dun-Donnelley Publishing Corporation's series in marketing .
Edition for 1972 published under title: Marketing: management and social change.
Includes bibliographical references and indexes.
0912212055
Marketing.
Marketing--Management.
Marketing--Social aspects.
658.8 / HAM 1976