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Marketing : strategy and management /

Markin, Rom J.

Marketing : strategy and management / Rom Markin. - 2nd ed. - New York : Wiley, c1982. - xv, 672 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0471085227 02732955

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / MAM 1982

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