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Promotion: an introductory analysis /

Kernan, Jerome B.

Promotion: an introductory analysis / Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers. - New York : McGraw-Hill, c1970. - xvi, 367 p. : illus. ; 24 cm.

Bibliographical footnotes.

ISBN: 0070341974

Subjects--Topical Terms:
Sales promotion.

Dewey Class. No.: 658.82 / KEP 1970

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