Social media 101 : tactics and tips to develop your business online /
Brogan, Chris.
Social media 101 : tactics and tips to develop your business online / Chris Brogan. - Hoboken, N.J. : Wiley, c2010. - xiv, 337 p. ; 19 cm.
Includes bibliographical references and index.
Above all else : people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network.
9780470563410 (cloth) : 0470563419 (cloth) :
Internet marketing.
Social media--Economic aspects.
Customer relations--Management.
Information technology--Management.
658.872 / BRS 2010
Social media 101 : tactics and tips to develop your business online / Chris Brogan. - Hoboken, N.J. : Wiley, c2010. - xiv, 337 p. ; 19 cm.
Includes bibliographical references and index.
Above all else : people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network.
9780470563410 (cloth) : 0470563419 (cloth) :
Internet marketing.
Social media--Economic aspects.
Customer relations--Management.
Information technology--Management.
658.872 / BRS 2010