Central Library OPAC University of Rajshahi
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Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer ; [translated by Philip Gibbs].

By: Material type: TextLanguage: English Original language: French Publication details: London : Global business press, c1992 [reprint 1994].Description: 230 p. : ill. : 24 cmISBN:
  • 8172400489
Subject(s): DDC classification:
  • 658.827 23 KAS 1994
Contents:
What's in a brand? the logic of branding -- Brand identity -- Sources of identity -- Creating a brand -- Managing the time factor : identity and change -- Brand extension -- Brand-product relationships -- The brand portfolio -- Going international -- Brand, products, enterprise and institution -- Financial evaluation of brands.
Item type: Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Central Library, University of Rajshahi Reading Room Non-fiction 658.827 KAS 1994 (Browse shelf(Opens below)) C-1 Not For Loan BDT B20732

Includes bibliographical and index.

What's in a brand? the logic of branding -- Brand identity -- Sources of identity -- Creating a brand -- Managing the time factor : identity and change -- Brand extension -- Brand-product relationships -- The brand portfolio -- Going international -- Brand, products, enterprise and institution -- Financial evaluation of brands.

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