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| 003 | BD-RjUL | ||
| 005 | 20260405153248.0 | ||
| 008 | 260405s20252022ii a j b 001 0 eng | ||
| 020 | _a9789354600807 | ||
| 035 | _a(BD-RjUL)86318 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dBD-RjUL |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_223 _a659.1 _bBEA 2025 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _eauthor. _918014 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch, Keyoor Purani |
| 250 | _aTwelfth edition. | ||
| 264 | 1 |
_aChennai : _bMcGraw-Hill Education (India) , _c2022,[reprinted 2025 ] |
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| 300 |
_axxxi, 712 pages _bcolor illustrations : _c29 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _97078 |
|
| 650 | 0 |
_aSales promotion. _918015 |
|
| 650 | 0 |
_aCommunication in marketing. _918016 |
|
| 700 | 1 |
_aBelch, Michael A., _eauthor. _918017 |
|
| 700 | 1 |
_aPurani, Keyoor _918018 |
|
| 776 | 0 | 8 |
_iOnline version: _aBelch, George, _tAdvertising and promotion _b12. _dNew York : McGraw-Hill Education, 2020. _z9781260796452 _w(DLC) 2019044780 |
| 942 |
_2ddc _cBK |
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| 999 |
_c86318 _d86318 |
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