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035 _a(BD-RjUL)85423
040 _aBD-RjUL
_beng
_cBD-RjUL
_dBD-RjUL
041 _aeng
082 _223
_a658.827095492
_bSAB 2024
100 _aSaha, Rajesh Kumar
_916434
245 1 0 _aBuilding brand advocacy through relationship marketing of mobile financial service recipients in Bangladesh /
_cResearcher Rajesh, Kumar Saha ;
_6Supervisor : Md. Borak Ali, Co-Supervisor : Suvra, Rani Chanda
260 _aRajshahi :
_bInstitute of Bangladesh Studies, University of Rajshahi,
_c2024
300 _axviii, 205 leaves :
_bill, ;
_c29.cm.
502 _aThesis (Ph.D.) -- Institute of Bangladesh Studies, University of Rajshahi, 2024
504 _aReferences : Leaves 173 - 197
650 _aDistributor brands
_xMobile financial service
_zBangladesh
_916435
700 _aAli, Md. Borak, Supervisor
_916436
700 _aChanda, Suvra, Rani, Co-Supervisor
_916437
942 _2ddc
_cTHE
999 _c85423
_d85423