| 000 | 00923nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 82120 | ||
| 003 | BD-RjUL | ||
| 005 | 20231016113036.0 | ||
| 008 | 231016s2017 nyu 000 0 eng | ||
| 020 | _a9781138919525 (pbk) | ||
| 020 | _a9781138919518 (hbk) | ||
| 035 | _a(BD-RjUL)82120 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-RjUL |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_223 _a658.802 _bBAC 2017 |
| 100 | 1 |
_aBaran, Roger J. _q(Roger Joseph), _d1945- _eauthor. _99572 |
|
| 245 | 1 | 0 |
_aCustomer relationship management : _bthe foundation of contemporary marketing strategy / _cRoger J. Baran and Robert J. Galka. |
| 250 | _aSecond Edition. | ||
| 260 |
_aNew York : _bRoutledge, _c2017 |
||
| 300 |
_avi, 449 pages ; _bill.; _c26 cm |
||
| 500 | _aRevised edition of CRM, 2013. | ||
| 650 | 0 |
_aCustomer relations _xManagement. _99573 |
|
| 700 | 1 |
_aGalka, Robert J., _eauthor. _99574 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c82120 _d82120 |
||