| 000 | 01092nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 81367 | ||
| 003 | BD-RjUL | ||
| 005 | 20230510125022.0 | ||
| 008 | 200510s2021 enka b 001|0|eng|d | ||
| 020 |
_a9781292341132 _qpaperback |
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| 035 | _a(BD-RjUL)81367 | ||
| 040 |
_aStDuBDS _beng _erda _cStDuBDS _dUkOxU _dBD-RjUL |
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| 041 | _aeng | ||
| 082 | 0 | 4 |
_223 _a658.8 _bKOP 2021 |
| 100 | 1 |
_aKotler, Philip, _eauthor. _97386 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong, with Marc Oliver Opresnik. |
| 250 | _aEighteenth edition. | ||
| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aHarlow, Essex : _bPearson, _c2021. |
|
| 300 |
_a728 pages : _bcolour illustrations ; _c28 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aPrevious edition: 2018. | ||
| 504 | _aIncludes bibliographical references (pages 659-702) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.), _eauthor. _97387 |
|
| 700 | 1 |
_aOpresnik, Marc O. _q(Marc Oliver), _d1969- _eauthor. _97388 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c81367 _d81367 |
||