| 000 | 00887nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 77048 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209082923.0 | ||
| 008 | 200217r19841978us a|||||mb|| 00| 0 eng d | ||
| 035 | _a(BD-RjUL)77272 | ||
| 040 |
_aBD-RjUL _beng _cBD-RjUL _dBD-RjUL |
||
| 041 | _aeng | ||
| 082 |
_223 _a659.1 _bSTC 1984 |
||
| 100 | 1 |
_aStack, Robert Thomas _9239529 |
|
| 245 | 1 | 0 |
_aComparative advertising : _ba determination of effects / _cby Robert Thomas Stack |
| 260 |
_aMichigan: _bUniversity Microfilms International, _c1978 [Printed 1984] |
||
| 300 |
_avii, 111 p. : _bIll. ; _c20 cm. |
||
| 500 | _a"Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Department of Marketing and Transportation Administration, Michigan State University, 1978 | ||
| 650 |
_aComparative advertising _xEvaluation. _9239530 |
||
| 650 |
_aSales promotion. _9239531 |
||
| 942 |
_2ddc _cRAR |
||
| 999 |
_c77048 _d77048 |
||