| 000 | 00869nam a2200229 a 4500 | ||
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| 001 | 77047 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209082923.0 | ||
| 008 | 200217r19841980us a|||||mb|| 00| 0 eng d | ||
| 035 | _a(BD-RjUL)77271 | ||
| 040 |
_aBD-RjUL _beng _cBD-RjUL _dBD-RjUL |
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| 041 | _aeng | ||
| 082 |
_223 _a659.1 _bYOU 1984 |
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| 100 | 1 |
_aYoung, Robert Freeman _9239526 |
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| 245 | 1 | 0 |
_aThe Uses and Effectiveness of Vertical Cooperative Advertising / _cby Robert Freeman Young |
| 260 |
_aMichigan: _bUniversity Microfilms International, _c1980 [Printed 1984] |
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| 300 |
_aVarious leaves : _bIll. ; _c20 cm. |
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| 500 | _a"Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Business Administration, Harvard University, 1980 | ||
| 650 |
_aAdvertising. Cooperative advertising. _9239527 |
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| 650 |
_aCooperative advertising. _9239528 |
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| 942 |
_2ddc _cRAR |
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| 999 |
_c77047 _d77047 |
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