000 00893cam a22002651 4500
001 76229
003 BD-RjUL
005 20211209082819.0
008 720222s1962 nyua 000 0 eng
035 _a(BD-RjUL)76450
040 _aDLC
_cODaWU
_dOCoLC
_dDLC
_beng
041 _aeng
042 _apremarc
082 _a659.113
_223
_bWOM 1962
100 1 _aWolfe, Harry Deane,
_d1901-
_9234865
245 1 0 _aMeasuring advertising results,/
_cby Harry Dean Wolfe, James K. Brown [and] G. Clark Thompson.
260 _a[New York :
_bNational Industrial Conference Board,
_c1962]
300 _a177 p. :
_billus.;
_c28 cm.
490 0 _aNational Industrial Conference Board. Studies in business policy ;
_vno. 102
650 0 _aAdvertising campaigns
_9234866
906 _a7
_bcbc
_coclcrpl
_du
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c76229
_d76229