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| 001 | 76145 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209082811.0 | ||
| 008 | 191102s1963 nyua b 000 0 eng | ||
| 035 | _a(BD-RjUL)76366 | ||
| 040 |
_aDLC _cODaWU _dOCoLC _dUk _dDLC _beng |
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| 041 | _aeng | ||
| 042 | _apremarc | ||
| 082 |
_a659.1 _223 _bLUM 1963 |
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| 100 | 1 |
_aLucas, Darrell Blaine, _d1902- _9234378 |
|
| 245 | 1 | 0 |
_aMeasuring advertising effectiveness / _c[by] Darrell Blaine Lucas [and] Steuart Henderson Britt. |
| 260 |
_aNew York : _bMcGraw-Hill , _c[1963] |
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| 300 |
_a399 p. : _bill ; _c24 cm. |
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| 504 | _aIncludes bibliography. | ||
| 650 | 0 |
_aAdvertising _zUnited States. _9234380 |
|
| 700 | 1 |
_aBritt, Steuart Henderson, _d1907- _9234385 |
|
| 906 |
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