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| 001 | 76144 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209082811.0 | ||
| 008 | 191102r19711962ii f 001 0 eng | ||
| 020 | _a0070720697 | ||
| 035 | _a(BD-RjUL)76365 | ||
| 040 |
_aDLC _cDLC _dBD-RjUL _beng |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _223 _bWRA 1971 |
| 100 | 1 |
_aWright, John Sherman _d1920- _960702 |
|
| 245 | 1 | 0 |
_aAdvertising / _cJohn S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1971 |
||
| 300 |
_axv, 816 p. : _bill. ; _c24 cm. |
||
| 490 | _aMcGraw-Hill series in marketing | ||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising. _960703 |
|
| 700 | 1 |
_aWarner, Daniel S _9234376 |
|
| 700 | 1 |
_aWinter, Willis L. _9234377 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c76144 _d76144 |
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