000 01063cam a22003011 4500
001 76123
003 BD-RjUL
005 20211209082809.0
008 191029s1968 nyua b 000 0 eng
035 _a(BD-RjUL) 76344
040 _aDLC
_cDLC
_dDLC
_beng
041 _aeng
082 0 0 _a658.8
_223
_bWAB 1968
100 1 _aWasson, Chester R.
_9234185
245 1 0 _aBuying behavior and marketing decisions /
_c[by] Chester R. Wasson [and] David H. McConaughy.
260 _aNew York :
_bAppleton-Century-Crofts ,
_c[1968]
300 _avii, 547 p. :
_bill.;
_c24 cm.
500 _aChapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.
504 _aBibliography: p. 500-506.
650 0 _aMarketing
_xDecision making.
_9234186
650 0 _aConsumer behavior.
_9234187
700 1 _aMcConaughy, David H.,
_9234188
700 1 _aWasson, Chester R.
_9234189
906 _a7
_bcbc
_corignew
_du
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c76123
_d76123