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_a658.8 _223 _bSTF 1971 |
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_aStanton, William J. _9164017 |
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_aFundamentals of marketing / _cWilliam J. Stanton. |
| 250 | _aThird edition. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1964 [ reprinted 1971 ] |
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| 300 |
_axvii, 729 p. : _bill. ; _c25 cm. |
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| 490 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _9164018 |
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| 650 | 0 |
_aMarketing _9164018 |
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| 830 |
_aMcGraw-Hill series in marketing _9234007 |
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