000 00941cam a2200325I 4500
001 76067
003 BD-RjUL
005 20211209082802.0
008 191017s1965 ilua b 000 0 eng
035 _aMITb10480935
035 _a(BD-RjUL)76287
040 _aDLC
_cWSU
_dSER
_dRCD
_beng
041 _aeng
049 _aRCDA
082 _223
_a658.8
_bALD 1965
090 _b.A377
100 1 _aAlexander, Ralph S.
_q(Ralph Samuel),
_d1893-1985.
_9233896
245 1 0 _aDynamic management in marketing /
_cby Ralph S. Alexander and Thomas L. Berg.
260 _aHomewood, Ill. :
_bR.D. Irwin,
_c1965.
300 _axiv, 723 p.
_billus.
_c24 cm.
504 _aBibliography: p. 675-701.
650 0 _aMarketing.
_9233897
700 1 _aBerg, Thomas L.
_9233899
910 _aOCLC 115
942 _2ddc
_cBK
949 _aMYGD
999 _c76067
_d76067