000 00835nam a2200265 a 4500
001 76032
003 BD-RjUL
005 20211209082759.0
008 191015r19641962ilua 000 0 eng
035 _a(BD-RjUL)76251
040 _aDLC
_cDLC
_dDLC
_dBD-RjUL
_beng
041 _aeng
082 0 0 _223
_a658.8
_bLAM 1964
100 1 _aLazer, William,
_948194
245 1 0 _aManagerial marketing :
_bperspectives and viewpoints a source book /
_c[by] William Lazer [and] Eugene J. Kelley.
250 _aRev. ed.
260 _aHomewood, Ill.:
_bR. D. Irwin,
_c1962.
300 _a717 p.:
_billus.
_c24 cm.
500 _aAuthors' names in reverse order in earlier edition.
650 0 _aMarketing
_xManagement.
_9233702
700 1 _aKelley, Eugene J.
_9233705
942 _2ddc
_cBK
999 _c76032
_d76032