000 01041nam a2200313 a 4500
001 75959
003 BD-RjUL
005 20211209082752.0
008 190924s1983 nyua 001 0 eng d
020 _a0070069492
_c: $ 28.95
035 _a(BD-RjUL)76178
040 _aDLC
_cDLC
_dDLC
_dBD-RjUL
_beng
041 _aeng
082 0 0 _a658.8
_223
_bBRM 1983
100 1 _aBritt, Steuart Henderson,
_d1907-
_9182687
245 1 0 _aMarketing management & administrative action /
_cby Steuart Henderson Britt ...[et--all]
250 _a5th.ed.
260 _aNew York :
_bMcGraw-Hill,
_c1983
300 _axiii, 465 p. :
_bill. ;
_c23 cm.
490 0 _aMcGraw-Hill series in marketing and advertising
500 _aIncludes Index
505 _aIncludes bibliographical reference
650 0 _aMarketing
_xManagement.
_9175868
700 1 _aBoyd, Harper W.,
_9233723
700 1 _aDavis, Robert T.
_9233724
700 1 _aLarreche, Jean-Claude
_9233143
830 _aMcGraw-Hill series in marketing and advertising
_9233725
942 _2ddc
_cBK
999 _c75959
_d75959