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035 _a(BD-RjUL)75914
040 _aBD-RjUL
_beng
_cBD-RjUL
_dBD-RjUL
041 _aeng
082 _223
_a658.8343
_bMIU 2016
100 1 _aMitul, Nahida Parvin
_9231809
245 1 0 _aUnderstanding Marketing Strategy and Measuring Consumer Attitude towards Mico Credit Service of NGOs in Bangladesh:
_bA Study on ASA and BRAC /
_cby Nahida Parvin Mitul ;
_6Supervisor: Md. Salim Reza
260 _aRajshahi :
_bDepartment of Marketing, University of Rajshahi,
_c2016
300 _a[6], vii, 166 leaves :
_bIll. ;
_c29 cm.
502 _aThesis (Ph. D.) --Department of Marketing, University of Rajshahi, 2016
504 _aBibliography : leaf 161
504 _aReferences: Leaves 157-160
650 _aMarketing research
_9231818
650 _aConsumers
_xAttitudes
_xResearch
_9231819
700 _aReza, Md. Salim, Supervisor
_9231810
942 _2ddc
_cTHE
999 _c75695
_d75695